Event Planning From Scratch: A Practical Course
A structured path through the full lifecycle of event planning - from the first blank page to a finished, running event.
What the curriculum covers
Course Modules
- Module 1 - Concept and Scope: Defining the event goal, audience size, and format. Difference between a conference, workshop, and networking event.
- Module 2 - Budgeting: Building a line-item budget from zero. Where beginners overspend and what to cut first when money gets tight.
- Module 3 - Venue Selection: What to look for in a contract, questions to ask before signing, and red flags in venue proposals.
- Module 4 - Vendor Management: Finding vendors, comparing quotes, writing a simple brief, and handling last-minute cancellations.
- Module 5 - Timeline and Run-of-Show: Building a master timeline and a day-of schedule that your whole team can follow.
- Module 6 - Attendee Communication: Invitation strategy, reminder sequences, and what information attendees actually need before the event.
- Module 7 - Day-of Execution: Setup checklists, managing volunteers, and handling the three most common problems that come up on event day.
- Module 8 - Post-Event Wrap-Up: Collecting feedback, reconciling the budget, and writing a debrief that helps you plan better next time.
Each module includes a short video walkthrough, a written guide, and at least one downloadable template.
Details worth reading before you start
Most people underestimate how much coordination goes into a single event. You need to track vendors, manage a budget, communicate with attendees, and make real-time decisions when things go sideways. This course walks you through that entire process using real planning documents, templates, and scenarios pulled from actual events.
What this course covers
We start with the basics: defining the event purpose, setting a realistic budget, and choosing a venue that actually fits your needs. From there, we move into vendor negotiations, timeline building, and the logistics that most beginners skip until it is too late. Each module uses a running case study so you see how decisions connect across the planning cycle.
Who this is for
This course works well for someone stepping into an event coordinator role for the first time, or a small business owner who needs to run client events without hiring outside help. You do not need prior experience, but you do need to be comfortable with spreadsheets and basic project tracking tools.
What you will walk away with
By the end, you will have a complete planning kit: a budget tracker, a vendor contact sheet, a run-of-show template, and a post-event debrief checklist. These are tools you can reuse immediately. The course does not promise you will become a seasoned planner overnight, but it gives you a solid, tested foundation to work from.
All templates are provided in Google Sheets and Excel format. Course materials are updated annually.Weekly study intensity map
Each cell represents one week of the program. Darker shading reflects more intensive module work - not necessarily more hours, but more complex material.
Access and pricing
One-time payment, lifetime access
Includes all templates and future updates at no extra cost.
One-time payment, lifetime access
Questions before committing? Reach out directly - no pressure.